In a changing world, business is increasingly conducted internationally and digitally. Everyone must adapt.

With our new brand – MOORE – we choose an identity fit for this globalized, data-driven world. A brand that captures our ability to connect to you locally and globally as we help you realize your ambitions.

And we never lose sight of what makes us strong, and why you value us.

So as we look to the future, our brand name honors our Moore heritage, reflecting the strengths you expect from us: straightforward advice, high quality, and the passion we bring from our belief that our relationship with you is much more than simply a job.

Our new logo reflects what makes us distinctive. From the research conducted, a strong and consistent theme is our ability as firms and people to connect with each other, with clients and across the network to provide quick and comprehensive solutions in a coherent way. We are more connected.

This sense of connection supports our brand position of ‘Helping you thrive in a changing world’.

The new logo reflects this sense of being ‘more connected’ through the bow tie device, contained within the overall logo shape of a capital ‘M’.

A shorter name marks a point of change in our global community. It is shorter and more memorable, and importantly is a more modern visual identity, better suited to an increasingly digital world.